How 'Pokemon Go' could help you sell or rent your house.
On a steamy summer night near Washington Square Park in Manhattan, real estate agent Jay Glazer hoped this gimmick might help draw potential buyers to the open house at his $1.5 million listing, he added this to the ad:
"I'm fairly certain there is a PIKACHU at this open house, don't miss it."
"I think at the end of the day the goal is to get as many people through the door and interested in the apartment, and ultimately, if there's a 'Pokemon' obsessed person out there who also likes this home, then we want them here, and this is the best way to attract them," said Glazer, 32, a "Pokemon Go" player himself.
"I think right now it has more than a novel feeling to it. I don't think people are expecting it to move the needle on any point," said Svenja Gudell, chief economist at Zillow, but given the younger age demographic of players, she admits, "It could be more of a phenomenon in rental housing than in for-sale housing."
Using "Pokemon Go" to drive higher foot traffic to any form of real estate seems like a no-brainer, but when it comes to residential real estate, foot traffic hasn't exactly been the problem this year.